“REPUBLICAN [portrayed by Bill Bogert]: I don’t know just why they wanted to call this a confession; I certainly don’t feel guilty about being a Republican. I’ve always been a Republican. My father is, his father was, the whole family is a Republican family. I voted for Dwight Eisenhower the first time I ever voted; I voted for Nixon the last time. But when we come to Senator Goldwater, now it seems to me we’re up against a very different kind of a man. This man scares me.
Now maybe I’m wrong. A friend of mine just said to me, ‘Listen, just because a man sounds a little irresponsible during a campaign doesn’t mean he’s going to act irresponsibly.’ You know that theory, that the White House makes the man. I don’t buy that. You know what I think makes a President — I mean, aside from his judgement, his experience — are the men behind him, his advisors, the cabinet. And so many men with strange ideas are working for Goldwater. You hear a lot about what these guys are against — they seem to be against just about everything — but what are they for?
The hardest thing for me about this whole campaign is to sort out one Goldwater statement from another. A reporter will go to Senator Goldwater and he’ll say, ‘Senator, on such and such a day, you said, and I quote, ‘blah blah blah’ whatever it is, end quote.’ And then Goldwater says, ‘Well, I wouldn’t put it that way.’ I can’t follow that. Was he serious when he did put it that way? Is he serious when he says I wouldn’t put it that way? I just don’t get it. A President ought to mean what he says.
President Johnson, Johnson at least is talking about facts. He says, ‘Look, we’ve got the tax cut bill and because of that you get to carry home X number of dollars more every payday. We’ve got the nuclear test ban and because of that there is X percent less radioactivity in the food.’ But, but Goldwater, often, I can’t figure out just what Goldwater means by the things he says. I read now where he says, ‘A craven fear of death is sweeping across America.’ What is that supposed to mean? If he means that people don’t want to fight a nuclear war, he’s right. I don’t. When I read some of these things that Goldwater says about total victory, I get a little worried, you know? I wish I was as sure that Goldwater is as against war as I am that he’s against some of these other things. I wish I could believe that he has the imagination to be able to just shut his eyes and picture what this country would look like after a nuclear war.
Sometimes, I wish I’d been at that convention at San Francisco. I mean, I wish I’d been a delegate, I really do. I would have fought, you know. I wouldn’t have worried so much about party unity because if you unite behind a man you don’t believe in, it’s a lie. I tell you, those people who got control of that convention: Who are they? I mean, when the head of the Ku Klux Klan, when all these weird groups come out in favor of the candidate of my party — either they’re not Republicans or I’m not.
I’ve thought about just not voting at this election, just staying home — but you can’t do that, that’s saying you don’t care who wins, and I do care. I think my party made a bad mistake in San Francisco, and I’m going to have to vote against that mistake on the third of November.
MALE NARRATOR: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.”
-Transcript and images courtesy of The Museum of the Moving Image, The Living Room Candidate – Presidential Campaign Commercials 1952-2020, “Confessions of a Republican,” Johnson, 1964. (top) “Message to Congress.” Published in the Washington Post, June 21, 1963. Graphite, ink brush and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1963
“If You Had Any Initiative, You’d Go Out and Inherit a Department Store.”-Published in the Washington Post, December 12, 1961. Graphite, ink brush, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1961
“We don’t want no troublemakers from the United States.” -Published in The Washington Post, May 23, 1961. Ink, graphite, and opaque white over graphite underdrawing accompanied by graphite sketch. Herbert L. Block Collection. Prints and Photographs Division, Library of Congress, 1961
“Other Foreign News.” -Published in the Washington Post, October 26, 1962. Ink brush, graphite, and opaque white with overlays over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1962
“Who Said Anything about Driving Out Castro? We’re Talking about Kennedy.” -Published in the Washington Post, February 26, 1963. Graphite, ink brush, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1963
“As I Was Saying, a Test Ban Agreement Might Have Resulted in a Fatal Gap.” -Published in the Washington Post, August 14, 1963. Ink brush, graphite, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1963
“Sorry, But You Have an Incurable Skin Condition.” -Published in the Washington Post, July 4, 1963. Ink brush, graphite, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1963
“Conceived in Liberty and Dedicated to the Proposition That All Men are Created Equal…” -Published in the Washington Post, August 27, 1963. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1963
“Sportsmen! Kids! Maniacs!” -Published in the Washington Post, November 27, 1963. Graphite, ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1963
“Half Slave and Half Free.” -Published in the Washington Post, February 13, 1964. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“Hey, Listen — For Just a Little More We Can Get a Real One.” -Published in the Washington Post, February 21, 1964. India ink, graphite, crayon, opaque white, and overlay over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“And, Over Here, the Enemy — People.” -Published in the Washington Post, February 28, 1964. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“Approaching Moment of Truth.” -Published in the Washington Post, May 22, 1964. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“An American Tragedy.” -Published in The Washington Post, June 5, 1964. Ink, graphite, and opaque white with overlay over graphite underdrawing. Herbert L. Block Collection. Prints and Photographs Division, 1964
“The Melancholy Days Are Come.” -Published in the Washington Post, October 13, 1964. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“Right-wing Control Turkey Chases the G.O.P.” -Published in the Washington Post, November 18, 1964. India ink, graphite, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“You Don’t Even Need to Limit Yourself to a Few People.” -Published in the Washington Post, December 29, 1964. India ink, graphite, opaque white, and overlay over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1964
“Don’t Point That Thing at Me!” -Published in the Washington Post, March 10, 1965. India ink, graphite, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1965
“Literacy Test.” -Published in the Washington Post, March 17, 1965. India ink, graphite, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1965
“You Absolutely Sure You’re an Elephant?” -Published in the Washington Post, July 1, 1965. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1965
“First the Ballot Box, And Next the Jury Box. It Just Ain’t Fair.” -Published in the Washington Post, February 13, 1966. Graphite, ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1966
“Shucks, It Was Just One More Little Killing,” -Published in the Washington Post, May 31, 1966. Graphite, ink brush, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1966
“No caption.” -Published in the Washington Post, August 3, 1966. Ink brush, graphite, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1966
“You One of Those Extremists Who Thinks It’s Time for Desegregation?” -Published in the Washington Post, October 29, 1969. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congress, 1969
“All I Want Is Just All the Power There Is.” -Published in the Washington Post, September 11, 1970. Graphite, India ink, and opaque white over graphite underdrawing. Herbert L. Block Collection, Prints and Photographs Division, Library of Congres, 1970