In envisioning the Xoco future and how to increase sales, I’ve become focused (some may say obsessed) on the breakfast menu as the key. I propose we serve the breakfast menu until 10:30AM. This is in line with the majority of Americans’ expectations of breakfast hours set by market leader McDonald’s.
Focusing the menu on customization would attract more business and tourist guests alike by catering to the lowest common denominator. This no surprises / create-your-own adventure approach to breakfast is shared by the highest volume breakfast restaurants.
Xoco Breakfast
Served Until 10:30AM
Create Your Own Mexican Breakfast
Torta- Scrambled eggs, Samuels cheese, black beans. $6
Add: cilantro crema $.25 roasted serrano $.50 poblano rajas $.50 arugula $1 avocado $1 zucchini $1.50 chorizo $2 bacon $2 chicken $2.5 beef short ribs $2.5
Scramble- Local farm eggs, Samuel’s cheese or house made queso fresco, black beans, arugula. $6
Add: avocado $1 zucchini $1.50 chorizo $2 bacon $2 huevos rancheros $2 mushrooms $2 chicken $2.50 beef short ribs $2.5
Chilaquiles (Dine-In Only)- Tortilla chips, roasted tomato-serrano sauce, Samuel’s cheese $6
Add: avocado $1 zucchini $1.50 chorizo $2 bacon $2 chicken $2 scrambled eggs $2 chicken $2.50 beef short ribs $2.50 pork belly with salsa negra $3
Breakfast On the Run
Greek Style Yogurt- with honey or cajeta $4
Add: fresh fruit $.75 granola $.75 dried fruit $.75
Chorizo Egg Empanada- homemade chorizo, scrambled egg, roasted poblano $5
Veggie Mollete- wood-roasted vegetables, ancho chile, oranges, tomato marmalade, Samuel’s cheese, avocado-lime dressing $6
Smoky Bacon Mollete- Gunthorp bacon, Samuel’s cheese, smoky chipotle, anejo cheese, local mushrooms, grilled red onions $6
Breakfast for Sharing- Chorizo Egg Empanada, Veggie Mollete, Smoky Bacon Mollete, 3 Churros with Chocolate, any combination of 4 orange juice / coffee $35
Daily Breakfast Specials
Tuesday / Steak and Egg Torta- Creekstone flank steak, scrambled eggs, salsa verde mojo, woodland mushroom, crema $12
Wednesday / Pork Belly and Egg Torta- Gunthorp pork belly, scrambled eggs, dark salsa negra glaze, arugula, queso anejo, zucchini $11
Thursday / Beef Shortrib and Egg Torta- guajillo-braised Creekstone beef short ribs, scrambled eggs, grilled cactus salad, avocado, black beans $11
Friday / Shrimp and Egg Torta- Mexican blue shrimp, scrambled eggs, local artisan Jack, pickled manzano chiles, avocado-tomatillo salsa, arugula $12
Saturday / Chef Alonso’s Breakfast Enchiladas- handmade tortillas, scrambled eggs, creamy roasted poblano tomatillo salsa, black beans, arugula $12
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